Walmart’s “Fight Hunger. Spark Change” national campaign runs through April 25

Walmart’s 2016 “Fight Hunger. Spark Change” campaign continues through April 25 to help Feeding America and its network of 200 food banks, including the Harry Chapin Food Bank. Walmart has donated $1.5 million to kick off the campaign, with a goal of raising $3 million with the public’s support.

There are several ways to participate:

Walmart is partnering with five of its suppliers, which will donate the equivalent of one meal for each of their participating products sold. The suppliers are General Mills, Kellogg Company, Campbell Soup Company, PepsiCo and The Kraft Heinz Company. The funds raised locally will benefit Harry Chapin Food Bank.

In addition, consumers may donate to the campaign when checking out at their local Walmart, with the funds benefiting Harry Chapin Food Bank.

Walmart will also make a donation for each online “action,” which will go to the Feeding America network and be distributed equally among its food banks.  Actions include using #FightHunger on Twitter, Facebook and Instagram; sharing and liking campaign posts on Facebook; or showing support on Walmart.com/fighthunger. There will also be campaign Snapchat filters in select Walmart stores. Each online action will generate a Walmart donation of about 90 cents. The social media donation cap is $1.5 million.

“This campaign is a great example of our long-standing commitment to hunger relief and dedication to ensuring every family has access to affordable, nutritious and sustainably grown food,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. 

“We appreciate Walmart’s ongoing commitment to fighting hunger,” said Richard LeBer, president and CEO of Harry Chapin Food Bank. “This campaign will raise awareness about the continuing needs of those who do not know where their next meal is coming from in Southwest Florida and the nation.”

The Harry Chapin Food Bank provides food to families and others in need through a network of more than 150 nonprofit agencies in Charlotte, Collier, Hendry, Glades and Lee counties. The food bank serves 30,000 people monthly. Half of our clients are children and seniors.

The food bank is an affiliate of Feeding America, a network of 200 food banks and the nation’s largest hunger relief organization. 

Harry Chapin Food Bank can distribute $6 worth of food and grocery items for each donated dollar. In fiscal year 2014-2015, the Harry Chapin Food Bank distributed 18.4 million pounds of food, valued at about $31.3 million. This was the equivalent of about 15.3 million meals. 

The food bank has also received a 4-star rating from Charity Navigator, the national nonprofit watchdog organization, for six consecutive years.

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